Crystal Lagoons targets Jordan as tourism and real estate market flourish19 June, 2017 / News
Zawya, one of the leading media outlets in the Middle East and a subsidiary of Thomson Reuters, reported on Crystal Lagoons’ intention to enter Jordan with its crystal clear lagoons. According to the media, the multinational innovation company is in discussion with several prominent real estate developers in Jordan in a bid to increase the number of the crystal-clear lagoons in the country’s Aquba and Dead Sea areas.
Crystal Lagoons is keen to capitalise on the burgeoning tourism market as individual overnight visitors in 2016 were around 3.86 million, registering a 2.6 per cent increase compared to 2015, while group overnight visitors were around 314,000, registering a 20 per cent increase over the same period, according to the ministry’s figures
The cutting-edge technology is already making a huge impact in the Middle East and Africa, including the multi-million-dollar project located in the Al-Rama area of Jordan, just 30 minutes from Amman at the Lagoon Hotel and Resort, the 13 signed developments in Egypt, two in the UAE and talks taking place for further projects in Saudi Arabia, Qatar, Oman and Dubai to bring the limitless sized lagoons with low construction and maintenance costs to the region.
Carlos Salas, Regional Director, Middle East, Crystal Lagoons, said: “The current oversupply in the residential market has put pressure on developers to be more competitive to sell their properties and this includes the amenities offered. Crystal Lagoons adds that wow factor with its ability to bring the idyllic lifestyle of the beach anywhere in the world.
“In our experience, developers are able to charge a premium on properties overlooking our projects and thus can attain a strong ROI.”
Salas said: “The Middle East and North Africa region, which represents the third highest global region with more turquoise lagoons in the world, and represents a great opportunity for Crystal Lagoons at a time when investment in property and tourism infrastructure continues to grow. Our portfolio of projects is helping raise awareness and interest for major hubs in the region and a potential presence in Jordan reflects the value that delivering a lagoon project can bring to emblematic leisure destinations across the MENA region.”
Crystal Lagoons currently boasts over 600 projects in different development and negotiation stages in 60 countries worldwide. The company holds two Guinness World Records for the world’s largest manmade lagoon, the first in San Alfonso del Mar, Chile; and Sharm El Sheik, Egypt, which is the current world record holder at 12.2 hectares.
Crystal Lagoons is an international innovation company, founded by scientist Fernando Fischmann, which has developed a patent-protected technology that allows the construction and maintenance of unlimited-size crystal clear lagoons at very low costs.