Crystal Lagoons Undertakes Major U.S. Expansion14 February, 2020 / News
Crystal Lagoons®, a U.S. company that specializes in mixed-use developments anchored by man-made crystalline lagoons, is planning to expand its footprint cross the country. The multinational innovation water company currently has five operational lagoon communities, mainly in Florida and Texas, with seven more planned for completion this year.
In an article published by BisNow, the media outlet explains how Crystal Lagoons lagoons allow landlocked areas to have a water-oriented amenity that, when the weather is warm at least, mimics a beachfront location. Most of its locations are outside the United States.
The company partners with residential developers to create its lagoons, but also says lagoons can be located adjacent to retail properties, golf courses, amusement parks and other places where the public gathers. “We’ve got 30 signed projects, and it’s really been kind of an inflection curve in the last couple of years,” Crystal Lagoons Vice President, Eric Cherasia, told CNBC.
At the heart of the business is technology that Crystal Lagoons uses to keep sizable artificial bodies of water clean enough for recreational use. Crystal Lagoons licenses the technology with development partners, providing architectural designs and engineering specifications, along with maintenance personnel training.
For its partners, the artificial lagoons become a major amenity for their nearby residential and commercial properties. In metro Dallas-Fort Worth, for example, the first Caribbean-like Crystal Lagoon opened in that market last summer, as part of Tellus Group’s Windsong Ranch residential community.
“I think there were a lot of skeptics that thought [when] they read about it, heard about it, that it couldn’t be done,” Tellus Group partner David Blom told Bisnow.
“And then, when they actually touch it, see it and sink their toes into the sand and jump into the water, they are amazed.” The existing U.S. Crystal Lagoons communities are in Texas and Florida.
When this year’s raft of developments are finished, there will also be communities in California and Pennsylvania, including one that is part of a former industrial site redevelopment on Pittsburgh (in winter, the lagoon has the potential to convert into a skating rink).