Public Access Lagoons Transformed into a Central Element at Theme Parks

21 June, 2017 / News

Theme and water parks are the fastest growing business in the tourism industry worldwide. That’s one of the many areas in which Crystal Lagoons is going to develop its new business: Public Access Lagoons.

Given all the interest that the Crystal Lagoons are accumulating in developers of theme parks, and the contribution they give to boost them, is that Cristóbal Comandari, director of Crystal Lagoons for Latin America, was invited to give a talk at ADIT Share 2017, the most important congress of this field in the region.

This new business model represent the beginning of a new era for Crystal Lagoons, due to will potentially double the company’s current market, thanks over 50 thousand worldwide public parks, theme parks, public golf courses, malls, stadiums, university campus, zoos, social clubs in that Crystal Lagoons is focusing its commercial strategy.

In fact, the multinational expected in three years time, the Public Access Lagoons will reach the same number of units than the 600 already are in different stages of negotiation or development in the real estate sector.

Widely regarded in the real estate industry as “The World’s Top Amenity”, Crystal Lagoons’ new business model will consist on selling tickets to the public (“pay per use”), bringing access to idyllic beach life style and water sports to the masses and cities, dramatically changing urban lifestyles.

Miami will soon be the home of the world’s first crystal-clear lagoon open to the public made with Crystal Lagoons’ technology. With this goal in mind, the multinational innovation company has entered a partnership deal with Jungle Island (former Parrot jungle), one of Florida main theme parks, located in the center of Miami, where the company will build its first project under this new focus and commercial model.

“This new contract and the scalability of Crystal Lagoons’ business model represent the beginning of a new era with countless opportunities. In fact, Crystal Lagoons potential market will double thanks to over 50 thousand public parks, theme parks, public golf courses, shopping malls, university campus, zoos and social clubs Crystal Lagoons has commercially targeted worldwide”, said Cristóbal Baixas, Global Business Director of Crystal Lagoons.

“Crystal Lagoons will get revenue from a percentage of ticket sales. This will set a new business model for the company. Currently, the firm gets a percentage of real estate project sales as revenue. The company provides projects of great added value and it manages to retain part of it for itself. From now on, this will be replicated at either private or public leisure centers”, the executive added.

Crystal Lagoons’ new division already has 25 projects in different development and negotiation stages worldwide in countries such as Thailand, Australia, the U.S., Turkey, Argentina, and Chile.

Crystal Lagoons is an international innovation company, founded by scientist Fernando Fischmann, which has developed a patent-protected technology that allows the construction and maintenance of unlimited-size crystal clear lagoons at very low costs.

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