U.S. Real Estate Developers See Crystal Lagoons as New Amenity for Master-Planned Communities
1 February, 2017 / News
Since 2003, participation in golf is down 20 percent and almost six million people have left the sport since 2000. Golf courses were popular in the 1950s and 1960s to help sell homes in many master-planned communities, but now, developers struggle with declining interest in the sport and high-operating costs. U.S. real estate developers are looking to new, sustainable amenities that can complement their existing golf courses, while attracting a new market.
Crystal Lagoons, the multinational water innovation company that is known for creating the world’s top amenity, is revolutionizing real estate development by creating an idyllic Caribbean beach paradise anywhere in the world. The company’s patented technology and concept allows for the low-cost construction and maintenance of sustainable, man-made crystal clear lagoons with more than 600 projects in different stages of development and negociation worldwide.
Since the company opened its U.S. operations in Miami in 2014, they have announced partnerships with leading real estate developers such as LeFrak, Soffer and Tavistock to develop this premiere amenity in their projects. These sustainable, man-made lagoons are one of the fastest-growing amenities for successful master-planned communities, according John Burns Real Estate Consulting annual ranking of the 50 top-selling communities.
For environmentalists, the trend toward sustainable amenities is a step in the right direction. A typical Crystal Lagoon sits on five to 15 acres of land (a fraction compared with a golf course), uses one third of the water required by a typical 18-hole golf course and costs a fraction to build. Most recently, Crystal Lagoons has developed a set of safe additives that form a thin barrier between the water and atmosphere, which reduces evaporation by more than 50 percent. Thanks to this new evaporation control technology, a Crystal Lagoon will use 25 percent of the water of a park of the same size with normal grass and landscaping.
Developers are working with Crystal Lagoons to leverage the lagoon’s unique features to create the ultimate guest experience. The lagoons turquoise colored water and white sand beaches create a sense of place, attract new home owners, and increase sales velocity and pricing for the homes. Many developers are even converting some portions of their golf courses into lagoons because they use less water, less land and they cater to a new market of homebuyers looking for a more active lifestyle.
“Developers enjoy the fact that a Crystal Lagoon can be used by hundreds of people every day,” said Uri Man, CEO of Crystal Lagoons US Corp. “Many of our clients are looking for amenities that complement their existing golf courses. Now, you have a family-friendly amenity that’s clean, safe and fun for everyone.”
The lagoons are also used to generate revenue for the Home Owner’s Association by offering different activities, such as swimming lessons, stand-up paddle boarding, kayaking and sailing, as well as restaurants, spa, retail, and local businesses, to benefit tourism and boost economic development. Whether developers are implementing beaches for children, serenity beaches for reading and relaxing, or a beach for water sports, the residents and visitors will always find something special they can do.
For example, the Diamante Resort in Cabo San Lucas, the master planned community offered two world-class golf courses, but needed more recreation for families and children. The 10-acre Crystal Lagoon opened up a new demographic for the time-share community, which used to be a primarily golf-centric sales organization. The lagoon is now the centerpiece of the resort and attracts more people and generates more sales than ever before.
It’s no surprise the first community in the U.S. with a Crystal Lagoon has a wait list of more than 2,000 homebuyers excited to live in their own beach-front community.
Crystal Lagoons is an international innovation company, founded by scientist Fernando Fischmann, which has developed a patent-protected technology that allows the construction and maintenance of unlimited-size crystal clear lagoons at very low costs.
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