What we get wrong about technology21 July, 2017 / Articles
Blade Runner (1982) is a magnificent film, but there’s something odd about it. The heroine, Rachael, seems to be a beautiful young woman. In reality, she’s a piece of technology — an organic robot designed by the Tyrell Corporation. She has a lifelike mind, imbued with memories extracted from a human being.
So sophisticated is Rachael that she is impossible to distinguish from a human without specialised equipment; she even believes herself to be human. Los Angeles police detective Rick Deckard knows otherwise; in Rachael, Deckard is faced with an artificial intelligence so beguiling, he finds himself falling in love. Yet when he wants to invite Rachael out for a drink, what does he do?
He calls her up from a payphone.
There is something revealing about the contrast between the two technologies — the biotech miracle that is Rachael, and the graffiti-scrawled videophone that Deckard uses to talk to her. It’s not simply that Blade Runner fumbled its futurism by failing to anticipate the smartphone. That’s a forgivable slip, and Blade Runner is hardly the only film to make it. It’s that, when asked to think about how new inventions might shape the future, our imaginations tend to leap to technologies that are sophisticated beyond comprehension.
We readily imagine cracking the secrets of artificial life, and downloading and uploading a human mind. Yet when asked to picture how everyday life might look in a society sophisticated enough to build such biological androids, our imaginations falter. Blade Runner audiences found it perfectly plausible that LA would look much the same, beyond the acquisition of some hovercars and a touch of noir.
Now is a perplexing time to be thinking about how technology shapes us. Some economists, disappointed by slow growth in productivity, fear the glory days are behind us. “The economic revolution of 1870 to 1970 was unique in human history,” writes Robert Gordon in The Rise and Fall of American Growth. “The pace of innovation since 1970 has not been as broad or as deep.”
Others believe that exponential growth in computing power is about to unlock something special. Economists Erik Brynjolfsson and Andrew McAfee write of “the second machine age”, while the World Economic Forum’s Klaus Schwab favours the term “fourth industrial revolution”, following the upheavals of steam, electricity and computers. This coming revolution will be built on advances in artificial intelligence, robotics, virtual reality, nanotech, biotech, neurotech and a variety of other fields currently exciting venture capitalists.
Forecasting the future of technology has always been an entertaining but fruitless game. Nothing looks more dated than yesterday’s edition of Tomorrow’s World. But history can teach us something useful: not to fixate on the idea of the next big thing, the isolated technological miracle that utterly transforms some part of economic life with barely a ripple elsewhere.
Instead, when we try to imagine the future, the past offers two lessons. First, the most influential new technologies are often humble and cheap. Mere affordability often counts for more than the beguiling complexity of an organic robot such as Rachael. Second, new inventions do not appear in isolation, as Rachael and her fellow androids did. Instead, as we struggle to use them to their best advantage, they profoundly reshape the societies around us.
To understand how humble, cheap inventions have shaped today’s world, picture a Bible — specifically, a Gutenberg Bible from the 1450s. The dense black Latin script, packed into twin blocks, makes every page a thing of beauty to rival the calligraphy of the monks. Except, of course, these pages were printed using the revolutionary movable type printing press. Gutenberg developed durable metal type that could be fixed firmly to print hundreds of copies of a page, then reused to print something entirely different.
The Gutenberg press is almost universally considered to be one of humanity’s defining inventions. It gave us the Reformation, the spread of science, and mass culture from the novel to the newspaper. But it would have been a Rachael — an isolated technological miracle, admirable for its ingenuity but leaving barely a ripple on the wider world — had it not been for a cheap and humble invention that is far more easily and often overlooked: paper.
The printing press didn’t require paper for technical reasons, but for economic ones. Gutenberg also printed a few copies of his Bible on parchment, the animal-skin product that had long served the needs of European scribes. But parchment was expensive — 250 sheep were required for a single book. When hardly anyone could read or write, that had not much mattered.
Paper had been invented 1,500 years earlier in China and long used in the Arabic world, where literacy was common. Yet it had taken centuries to spread to Christian Europe, because illiterate Europe no more needed a cheap writing surface than it needed a cheap metal to make crowns and sceptres. Paper caught on only when a commercial class started to need an everyday writing surface for contracts and accounts. “If 11th-century Europe had little use for paper,” writes Mark Kurlansky in his book Paper, “13th-century Europe was hungry for it.”
When paper was embraced in Europe, it became arguably the continent’s earliest heavy industry. Fast-flowing streams (first in Fabriano, Italy, and then across the continent) powered massive drop-hammers that pounded cotton rags, which were being broken down by the ammonia from urine. The paper mills of Europe reeked, as dirty garments were pulped in a bath of human piss.
Paper opened the way for printing. The kind of print run that might justify the expense of a printing press could not be produced on parchment; it would require literally hundreds of thousands of animal skins. It was only when it became possible to mass-produce paper that it made sense to search for a way to mass-produce writing too.
Not that writing is the only use for paper. In his book Stuff Matters, Mark Miodownik points out that we use paper for everything from filtering tea and coffee to decorating our walls. Paper gives us milk cartons, cereal packets and corrugated cardboard boxes. It can be sandpaper, wrapping paper or greaseproof paper. In quilted, perforated form, paper is soft, absorbent and cheap enough to wipe, well, anything you want.
Toilet paper seems a long way from the printing revolution. And it is easily overlooked — as we occasionally discover in moments of inconvenience. But many world-changing inventions hide in plain sight in much the same way — too cheap to remark on, even as they quietly reorder everything. We might call this the “toilet-paper principle”.
It’s not hard to find examples of the toilet-paper principle, once you start to look. The American west was reshaped by the invention of barbed wire, which was marketed by the great salesman John Warne Gates with the slogan: “Lighter than air, stronger than whiskey, cheaper than dust.”
Barbed wire enabled settlers to fence in vast areas of prairie cheaply. Joseph Glidden patented it in 1874; just six years later, his factory produced enough wire annually to circle the world 10 times over. Barbed wire’s only advantage over wooden fencing was its cost but that was quite sufficient to cage the wild west, where the simple invention prevented free-roaming bison and cowboys’ herds of cattle from trampling crops.