How to Transform Innovation ROI by Using the Science of Certainty

1 September, 2014 / Articles

Wouldn’t it be great if you could predict the future — and be right? If you could conceptualize the next great innovative product and know it will be a wild success before you even make your prototype? If you could roll out the next innovative service or process without fear of it failing?

Well, you can predict the future accurately and be a great innovator. All you have to do is leave out the parts you could be wrong about.

Of course, many people feel that’s impossible to do because they believe we are living in times of great uncertainty—that things today are more uncertain than ever before. They think that everything is changing so much and so fast, there’s just no way to know what’s coming at us and no way to innovate accurately. What do you create? How accepted will it be? Will the marketplace like it? The risk and cost involved with innovation seems too high. To most people, innovation is risky, plagued with challenges, and hard to do successfully.

It’s not true.

No matter how much things may seem that way, the reality is the opposite. In fact, there’s more certainty about our future today than ever before. And we know a great deal more about the future than we think we know, which actually makes innovation easier. We just need to understand where to look.

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